Renata Kukowski serves as the Vice President of Marketing & Licensing at Top of the World, one of the largest manufacturers of licensed apparel and headwear and which holds more than 700 licenses with major universities and brands such as John Deere, Wrangler, Coca-Cola and Disney.

 

From 2009-2015, Renata worked in OU's athletics department as Assistant Athletics Director for Branding & Licensing, where she oversaw OU’s $4 million trademark licensing program and a variety of branding-related initiatives. Prior to that, she spent three years at the National Football League as a member of the inaugural Blue Chip Program—a rotational program within the NFL’s business ventures division—and in Partnership Marketing & Sales, in which she worked closely with a number of NFL sponsors, such as Visa and Bank of America.

 

Renata graduated summa cum laude from OU in 2006 with degrees in journalism (PR emphasis) and marketing and received her MBA from the University of North Carolina at Chapel Hill in 2017. Always looking for opportunities to give back to her alma mater, Renata began serving as an adjunct professor in 2013 in Price College’s new Sports Management program and continues to teach this class, Licensing & Intellectual Property in Sports, each spring semester. She also sits on Gaylord College's Board of Visitors and began teaching a business-related class in the college in Fall 2018.