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Speaking -
April 2,
12-1:15 p.m. Gaylord College Auditorium

Patrick Hayes

Co-Founder, Waterhouse Hayes Sports Marketing

Patrick attended the University of Oklahoma from 2009-2014 with a degree in Public Relations and a minor in Health and Exercise Science. At OU, he was an athletic trainer for the track and field and football teams. After switching to PR, he worked in the digital media department for OU Athletics where he helped in the digital strategy and content creation for SoonerSports.com and the @OU_Football and @OU_Athletics Twitter and Instagram accounts.

 

Upon graduating, Patrick went back to his hometown of Lincoln, Neb. and worked as the talent relations coordinator for a startup called opendorse. They are an NFLPA licensee for digital endorsements. He spent 2 years there before moving to LA to be the Sports Content Strategist at an agency, handling all the player social and digital needs. He spent another year at a new agency before forming his own agency, Waterhouse Hayes, in November of 2017. He currently runs the marketing endorsements for 9 clients.

Jensen

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Moore
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Jensen Moore teaches courses in public relations at the Gaylord College of Journalism and Mass Communications at the University of Oklahoma. She currently serves on the Public Relations Society of America (PRSA) Educators Academy Board and is the former Head of the Mass Communication and Society Division of the Association for Educators in Journalism and Mass Communication (AEJMC, 2015-2016). 

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Moore previously worked at LSU's Manship School of Mass Communication where she taught courses in strategic communication, served as Faculty Adviser for PRSSA at LSU, imPRint Communications, and the Manship Bateman Team.  Prior to LSU Moore was the director of online undergraduate programs for the P.I. Reed School of Journalism at WVU. She created two new minors (Health Promotion & Media Entrepreneurship), helped develop 10 new courses, re-developed 16 courses and supervised 40+ adjunct faculty teaching the 90+ online courses that ran each year (2009-2011). 

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Moore’s primary research interests are at the intersection of social media, health communication and crisis communication. Additionally, her scholarly work examines online learning in journalism and mass communication. To date, Moore has published more than 20 journal articles, book chapters and refereed proceedings and presented more than 40 papers at research conferences.

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Moore's sports communication experience included full-time work for the Grand Rapids Hoops Professional Basketball Team (public relations director and media relations director). In addition, Moore worked full-time (community relations director and advertising executive) for the St. Paul Saints Professional Baseball Team. 

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Moore received her doctorate in Journalism (Missouri School of Journalism) and her Master’s degree in Journalism and Mass Communication (University of Minnesota). Moore earned three bachelor's degrees from Black Hills State University in South Dakota: business administration, marketing, and mass communication with dual emphases in journalism and public relations. She also received a minor in psychology.

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